Privacy Policy
This Privacy Notice for Deben Digital ('we', 'us', or 'our') describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:
- Visit our website at www.deben.digital, or any website of ours that links to this Privacy Notice
- Engage with us in relation to web design, digital marketing, SEO, branding, print, or any other services we provide
- Engage with us in other related ways, including through marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you have any questions or concerns, please contact us at hello@deben.digital.
Summary of Key Points
This summary provides key points from our Privacy Notice. You can find more detail on any topic by using the table of contents below.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, and to comply with law. We process your information only when we have a valid legal reason to do so.
How do we keep your information safe? We have appropriate organisational and technical processes in place to protect your personal information, although no electronic transmission is 100% secure.
What are your rights? Depending on where you are located, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way is by submitting a data subject access request, or by contacting us directly. We will consider and act upon any request in accordance with applicable data protection laws.
Table of Contents
- What information do we collect?
- How do we process your information?
- What legal bases do we rely on?
- When and with whom do we share your information?
- Do we use cookies and tracking technologies?
- Do we offer AI-based products?
- How long do we keep your information?
- How do we keep your information safe?
- Do we collect information from minors?
- What are your privacy rights?
- Controls for Do-Not-Track features
- Do we make updates to this notice?
- How can you contact us?
- How can you review, update, or delete your data?
- Disclaimer & no guarantee of results
What Information Do We Collect?
Personal information you disclose to us
We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal information we may collect includes:
- Contact or authentication data (such as your name, email address, and phone number)
Sensitive information. We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such information.
Information automatically collected
Some information — such as your IP address and browser/device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate our Services. This information does not reveal your specific identity but may include device and usage data such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, and location. This information is primarily needed to maintain the security and operation of our Services, and for internal analytics and reporting.
The information we automatically collect includes:
- Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers collect when you access or use our Services — including your IP address, browser type, device information, and activity timestamps.
- Device Data. Information about your computer, phone, tablet, or other device used to access the Services, including IP address, device and application identification numbers, browser type, hardware model, and operating system.
- Location Data. Information about your device's location, which can be precise or imprecise. We may use GPS and similar technologies to collect geolocation data based on your IP address. You can opt out by refusing access to location information or disabling your device's Location setting.
Google API
Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including its Limited Use requirements.
How Do We Process Your Information?
We process your information to provide, improve, and administer our Services, to communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons depending on how you interact with our Services, including:
- To deliver and facilitate delivery of services to you. We may process your information to provide you with the requested service.
- To respond to user enquiries and offer support. We may process your information to respond to your enquiries and resolve any issues you might have.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and similar information.
- To fulfil and manage your orders. We may process your information to fulfil and manage orders, payments, and exchanges made through the Services.
- To protect an individual's vital interests. We may process your information where necessary to protect the vital interests of you or a third party.
What Legal Bases Do We Rely On?
We only process your personal information when we have a valid legal reason to do so under applicable law — such as your consent, to fulfil a contract, to comply with legal obligations, or to protect vital interests.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information:
- Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time by contacting us.
- Performance of a Contract. We may process your personal information when it is necessary to fulfil our contractual obligations to you, including providing our Services.
- Legal Obligations. We may process your information where necessary for compliance with our legal obligations, such as cooperating with a law enforcement body, exercising legal rights, or disclosing information as evidence in litigation.
- Vital Interests. We may process your information where necessary to protect your vital interests or the vital interests of a third party, such as in situations involving potential threats to personal safety.
When and With Whom Do We Share Your Information?
We may share information in specific situations and with specific categories of third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf. We have contracts in place with these third parties to help safeguard your personal information. They cannot do anything with your personal information unless we have instructed them to do so, and they will not share it with any other organisation.
The categories of third parties we may share personal information with include:
- Ad Networks
- Data Analytics Services
We may also need to share your personal information in the following situations:
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
Do We Use Cookies and Tracking Technologies?
We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (such as web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements and to tailor content to your interests. Analytics cookies are only set if you accept them via our cookie banner; you can change your choice at any time using the Cookie preferences link in the footer.
Google Analytics
We share your information with Google Analytics to track and analyse the use of our Services. To opt out of being tracked by Google Analytics across our Services, visit tools.google.com/dlpage/gaoptout. You can also opt out through Google Ads Settings. For more information on Google's privacy practices, please visit the Google Privacy & Terms page.
Do We Offer AI-Based Products?
We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, 'AI Products'). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
Use of AI Technologies
We provide our AI Products through third-party service providers ('AI Service Providers'), including Anthropic. As outlined in this Privacy Notice, your input, output, and personal information may be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products
Our AI Products are designed for the following functions:
- AI automation to support web design and digital marketing workflows
How We Process Your Data Using AI
All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process.
How Long Do We Keep Your Information?
We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice, unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as for tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your information and isolate it from any further processing until deletion is possible.
How Do We Keep Your Information Safe?
We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
Do We Collect Information From Minors?
We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 years old, or that you are the parent or guardian of a minor and consent to that minor's use of the Services.
If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under 18, please contact us at hello@deben.digital.
What Are Your Privacy Rights?
In some regions, such as the EEA, United Kingdom, and Switzerland, you have rights that give you greater access to and control over your personal information.
In some regions (like the EEA, UK, and Switzerland), you have certain rights under applicable data protection laws. These may include the right to:
- Request access and obtain a copy of your personal information
- Request rectification or erasure of your personal information
- Restrict the processing of your personal information
- Data portability (where applicable)
- Not be subject to automated decision-making
- Object to the processing of your personal information in certain circumstances
You can make such a request by contacting us using the details provided in the section 'How Can You Contact Us?' below. We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or the UK data protection authority (ICO).
Withdrawing Your Consent
If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time by contacting us using the details provided in Section 13. Please note that withdrawing consent will not affect the lawfulness of processing carried out before its withdrawal, nor processing conducted on other lawful grounds.
If you have questions or comments about your privacy rights, you may email us at hello@deben.digital.
Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
Do We Make Updates to This Notice?
Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated 'Last updated' date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to stay informed of how we are protecting your information.
How Can You Contact Us?
If you have questions or comments about this notice, you may email us at hello@deben.digital or contact us by post at:
Deben Digital
Suffolk, United Kingdom
How Can You Review, Update, or Delete Your Data?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct any inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
To request to review, update, or delete your personal information, please contact us at hello@deben.digital.
Disclaimer & No Guarantee of Results
Any advice we give is provided in good faith as guidance only, and the delivery of our Services does not guarantee any particular outcome or result.
Advice is guidance only
Any advice, recommendation, opinion, strategy, or information provided by Deben Digital — whether in conversation, by email, in proposals, reports, or through our Services — is offered in good faith and for general guidance only. It does not constitute a guarantee, warranty, or promise of any specific result, and should not be relied upon as the sole basis for any business, financial, or commercial decision. You remain solely responsible for the decisions you make and the actions you take.
No guarantee of results
While we work to a professional standard and aim to deliver effective outcomes, the results of our Services — including web design, digital marketing, SEO, branding, print, and related services — depend on a wide range of external factors outside our reasonable control. These include (but are not limited to) market conditions, competitor activity, search engine and social media platform algorithms and policy changes, your industry and audience, the accuracy and timeliness of information you provide, your own implementation and responsiveness, third-party platforms and suppliers, budget, and broader economic conditions.
Accordingly, Deben Digital does not warrant or guarantee any specific level of performance, ranking, traffic, enquiries, sales, revenue, return on investment, or other commercial result arising from our Services. Any examples, estimates, projections, or forecasts we share are illustrative only and are not a promise or guarantee of future performance.
Illustrative case studies
Please note that, while our business is in its early stages, certain case studies, project examples, brand names, statistics, and results featured on this website are fictitious and illustrative. They have been created to demonstrate the range, style, and capabilities of the services Deben Digital offers, and do not represent actual clients, engagements, or guaranteed outcomes. They should not be interpreted as a representation of past performance or as a promise of the results you will achieve.
Limitation of liability
To the fullest extent permitted by law, Deben Digital accepts no liability for any loss or damage — whether direct, indirect, incidental, consequential, or otherwise — arising from reliance on any advice given, from the use of our Services, or from the information contained on this website. Nothing in this disclaimer excludes or limits our liability where it would be unlawful to do so. This disclaimer does not affect your statutory rights, and the specific terms of any signed agreement or contract between you and Deben Digital will take precedence over this general notice.