A full-service brand overhaul that gave a 15-year-old carpentry business the identity it always deserved — and the results to match.
Tom Jackson had spent 15 years building an exceptional reputation across Ipswich and Suffolk — word-of-mouth referrals were strong, and the quality of his work was never in question. But his brand told a very different story.
His visual identity — a mix of wood-gradient clipart, mismatched fonts, and DIY Facebook graphics — failed to communicate the quality and professionalism that defined his actual work. Potential customers were scrolling past. Higher-value commercial clients weren't calling.
Tom approached Deben Digital with a clear brief: he wanted a brand that looked as good as his craftsmanship. One that would attract the right kind of work, justify premium pricing, and give him confidence to put his name forward in more competitive situations.
Tom's craft was premium. His brand was not. Closing that gap was the entire brief — and the entire opportunity. When quality of work and quality of brand align, pricing power follows naturally.
A comprehensive 24-page brand document covering colour palette (Walnut, Slate, Oak, Parchment), typography hierarchy using EB Garamond and Calibri, logo usage rules across all backgrounds, tone of voice, and application examples.
A refined serif wordmark in the Jackson Carpentry palette — warm Walnut on the family name, authoritative Slate on the trade descriptor — with a fine Oak rule beneath. Supplied in SVG, PNG and PDF across all background variants.
UK-standard 85 × 55mm double-sided card designed to print-ready specification. The front carries the wordmark and keyline frame; the back a two-column layout of Tom's contact details alongside a full services list.
A suite of three on-brand Facebook ad designs targeting distinct audiences and messages: a services-led hero ad, a trust-building quotation ad, and a testimonial/social-proof ad. All designed to run natively without additional creative work.
A branded T-shirt template with precise logo placement, approved thread colours mapped to brand palette, and washing/care label guidance. Designed for embroidery production, giving Tom's team a professional, recognisable presence on every job.
A dedicated handover session walking Tom through every file, supplier recommendations for print and embroidery in Suffolk, and a 30-day follow-up call to ensure the brand was landing as intended across all real-world touchpoints.
We structured the project to move quickly without cutting corners — each phase building on the last, with Tom's input shaping every major decision. No design was finalised without sign-off.
A 90-minute in-person briefing with Tom in Ipswich. We explored his target clients, current pain points, competitors, aspirations, and the type of work he most wanted to win. We left with a clear creative direction and a signed brief.
We developed the full colour palette — anchored in natural materials — alongside the typography hierarchy. Tom reviewed and approved three colour direction options before we proceeded to logo development.
Two logo concepts were presented. Tom selected the refined serif wordmark with the fine Oak rule. We refined spacing, weight, and colour balance, then produced the full suite of logo files for all intended uses.
The brand was applied to the double-sided business card design and sent to print at our recommended Suffolk supplier. Physical proofs were reviewed by Tom before the full print run was approved.
Three Facebook ad formats were produced across square and portrait dimensions, plus the corporate T-shirt artwork. We also produced a simple one-page social media style guide for Tom to use when creating his own posts going forward.
Full asset handover via an organised Google Drive folder. A 60-minute video call walking Tom through every file, how to use them, and what to do next. The brand launched publicly on social media — and the enquiries started immediately.
"I didn't realise how much my old branding was holding me back until I saw what Deben Digital produced. Within the first month of using the new brand on Facebook, I had three enquiries for staircases — that's my highest-value work — from people who'd never heard of me before. It's paid for itself ten times over."
All figures are based on Tom's own enquiry records, Facebook page analytics, and quote data compared against the equivalent period prior to the rebrand. Tracked from date of brand launch.
Based on additional enquiries converting at Tom's typical close rate and average job value post-rebrand
First print run sold out within 4 weeks. A reprint was ordered before the project handover call had even concluded
From 4 reviews to 23, with an average rating of 4.9 — Tom now has the strongest Google presence of any carpenter in Ipswich
| Deliverable | What was produced | Formats supplied | Included |
|---|---|---|---|
| Brand Guidelines | 24-page visual identity document covering colour, typography, logo rules, tone of voice, and application examples | PDF, editable DOCX | ✓ |
| Logo Design | Primary wordmark, secondary stacked variant, and icon-only mark in all colour variants | SVG, PNG (all sizes), PDF | ✓ |
| Business Cards | Double-sided UK-standard card, front and back, with bleed marks and CMYK print colour values | PDF (print-ready), HTML preview | ✓ |
| Facebook Ad Creative | Three ad designs across square (1080×1080) and portrait (1080×1350) formats with copy included | SVG, PNG, HTML | ✓ |
| Corporate Clothing | T-shirt template with logo placement guide, approved thread colour codes, and care label guidance | HTML preview, print-ready PDF | ✓ |
| Social Media Style Guide | One-page quick reference for Tom to create his own on-brand posts independently | ✓ | |
| Brand Handover Session | 60-minute video walkthrough of all files with supplier recommendations and 30-day follow-up | Recorded session + notes | ✓ |
Whether you're rebranding, starting from scratch, or just want to look the part — let's have a plain-English chat about what your business needs.
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